I thought I’d add a little more context to yesterday’s post Jason Reindorp, the Marketing Director for Zune was quoted in the Washington Post:
The one million unit milestone is just one conservative step of many we’ll take over the next few years as we continue to introduce new features and devices and build our brand
A few folks have said that the goal of being number two – which we’ve already achieved in the hard drive category, with about 10% marketshare – is too modest. Right now, though, we think it’s very realistic. We’re only 6 months in the market (although one could argue that we entered the market when we officially announced), and like Jason says, we have many more steps to take.
For me, the coolest part about Zune has been connecting with Zune users out there - I would agree with Nelson, Zune owners are a passionate bunch!
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